Conventional wisdom has been that e-commerce sales conducted via mobile telephone don’t affect brick and mortar businesses. Now a report from PayPal shows that wisdom may be wrong.
Instead of money that would have been spent via e-commerce anyway, mobile sales appear to be taking away from sales that would otherwise have taken place inside a store. Read the full article on mobile phone sales’ effect on business at InternetRetailer.com.
Folks, the dominance of the mobile phone is growing. Is your business positioned to ride the wave? If you need help with getting positioned online and ready for the mobile market, contact us! We’d love to help.
